Rhetorical Analysis Essay Example | Topics and Well Written Essays - 750 words - 13

Rhetorical Analysis - Essay Example She jumps to the stage and starts singing and dancing, and along with her, everybody dances. The dwarfed dancers sing and dance aside the eatables over the tables as the astonished and overwhelmed real-size guests watch them. In the end, one of the female guests passes a compliment for the girl, appreciating her energy and performance. The commercial ends with the girl’s wink to the audience. The main idea of the whole commercial is that Pepsi is the answer to all the thirst and tiredness, and the effect is equally strong upon people of all ages and all ethnicities. Pepsi instills all the freshness and energy in the person who drinks it that he/she needs to rock. The performers have been purposely dwarfed in the commercial. This variation in size not only adds a lot of drama in the commercial, but also suggests that those who drink Pepsi are taken by its joy into an imaginary world of happiness and joy where they can sing and dance and party wherever they want. Nothing could be more appropriate to end the commercial with than the wink of the girl that has been the center of attention throughout the commercial. Ever since the conception of Pepsi around the start of the 20th century, one of its primary goals has been outselling Coca-Cola because it is Pepsi’s main competitor. Pepsi has been using commercials to promote its product for decades. Pepsi has run numerous campaigns, including famous celebrities in many of them to make a claim. The fundamental ideology behind this has been that ordinary people should drink Pepsi because stars and celebrities drink it. For instance, the â€Å"Joy of Cola† campaign of Pepsi run in the late 90’s, Pepsi used a combination of factors including catchy jingles, humor, and celebrities to sell itself. The pathos, logos, and ethos used in â€Å"Joy of Cola† have helped Pepsi bring its consumers in the new millennium. The Pepsi jingle for this campaign was a very suitable jingle for Pepsi because it had the tendency