Analysis of a cultural or MICE sector organisation Essay

Analysis of a cultural or MICE sector presidential term - Essay Example commonly planned well in advance and aimed at achieving a accepted corporate, social, political or cultural purpose among many other purposes (Hass et al, 2008). attention educators propose the use of Events Industry as an overall term to represent the wide scope of works under this industry (Brotherton & Wood, 2008). The organizers or firms in this industry offer meeting and conferencing support equipment, catering services, accommodation facilities, transport facilities, training, and so oftentimes more that is akin to services in the hospitality industry.A large number of MICEs components be comprehensively understood, except for incentives which is least understood by many. Incentive tourism is commonly undertaken as an employee reenforce scheme by organizations as a form of employee reward by companies for targets achieved and success in work. Thus, MICE tourism is, many at times, purely conducted for entertainment purposes rather than educational or superior purposes. This industry usually includes well planned agendas focused on specific topics or themes, such as trade and professional organizations, educational topics or special interest groups. Bidding for MICE events usually occurs long prior to the events. This obligate reviews a specific firm in this industry deep down the United Kingdom (U.K) merchandise. The firm under highlighting is the U.K based AVC Productions limited (AVC Productions, 2011). This article evaluates the political partys products and services as well as structure, organization, mickle and mission of the company. Furthermore, of interest will also be its special focus area or market niche in the industry. The study will also include an analysis that will look into the companys strategy in order to identify how it competitively strategizes and positions itself within the United Kingdom market. The article will also carry out an analytical review o f the company and its position and performance within the industry through common analytical